Good to Great Book:

Book Summary:

Good to Great – Jim Collins

MAIN IDEA

Can a good company become great, and if so, how does that transition process occur?

To answer that question, the 40-year operating results of 1,435 established companies were analyzed. From that database, 11 companies were identified (Abbott, Circuit City, Fannie Mae, Gillette, Kimberley-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens and Wells Fargo) which had each generated cumulative stock returns exceeding the general stock market performance by 6.9